DEXs must shift their focus toward revenue generation

“Disintermediation” is a buzzword that has been floating around the defi ecosystem for quite some time. It refers to the art of cutting out the middleman to let everyday traders connect directly to decentralized finance protocols, enabling access to various financial services without relying on traditional intermediaries. 

In this space, the user is the master of their digital domain, with their assets secured in their personal wallet, granting them power over their financial journey. Decentralized exchanges, or DEXs, have emerged as a platform that promises to reshape traditional finance by offering users the ability to trade without the need for financial institutions, embodying the principles of decentralization, transparency, and financial inclusion.

However, despite their potential, DEX developers have had to think of unique income sources. The decentralized nature of DEXs poses issues regarding liquidity provision, which is needed for any exchange to function smoothly and allow users to buy and sell assets without significant price slippage. Despite this, attracting liquidity providers to a DEX requires incentivization, which can be challenging, especially when cutting out centralized mechanisms.

In traditional exchanges, market makers are often incentivized through various means like rebates, trading incentives, and preferential access to certain trading pairs. Replicating these mechanisms in defi while simultaneously preserving its principles of decentralization and autonomy presents a daunting challenge. 

Plus, the risk of security, hacks, and smart contract vulnerabilities in the defi sector has eroded trust and confidence among some users and investors. Security breaches not only result in financial losses but also tarnish the reputation of the DEX itself. In defi, reputation is everything, and restoring trust while mitigating risk is necessary for growth and stability. 

The defi space is also quite competitive, with new projects and platforms constantly entering the market. This means DEX developers must work extra hard to differentiate themselves from competitors while also attracting users and liquidity. This is easier said than done, especially when considering the learning curve that stalls community-building and eventual profit generation. It’s hard for a DEX to make any money if it’s constantly relying on outside liquidity. 

Simply put, the old DEX model doesn’t seem to work anymore. 

That being said, some DEXs and automated market makers are cracking the code by shifting their focus. Unlike traditional DEXs that struggle to incentivize liquidity provisions without resorting to centralized mechanisms, Astrovault directly profits from liquidity honestly and transparently. By aligning its business model with the exchange’s core activity, Astrovault ensures that its success is intertwined with the liquidity and activity on the platform. As traders engage in trading activities, Astrovault benefits from the liquidity pool, providing a revenue stream without compromising decentralization. 

DEX platforms have a penchant to operate opaquely and prioritize internal profit motives, but a transparent revenue model will ensure that its users can trust their platform and understand how it generates revenue. 

A DEX monetizing its own liquidity is a rare feat, but it demonstrates how community-building can strengthen its sustainability. This relationship fosters a cycle where the platform’s success translates into tangible benefits for its users and drives further adoption. While defi continues to mature, the ability of a DEX to monetize its operations will play a role in shaping the future of finance and opportunities within decentralized financial systems.